Gen ZAlpha, the children born between the years 2008 to 2013. They are on the cusp of Gen Z and Gen Alpha. This micro-generation is the one that was most affected by the pandemic.

ZAlphas are a hybrid generation of children who are the youngest of Generation Z and the oldest of Generation Alpha. They are aged between 10 and 15 and are the children of Millennials.

ZAlphas are wise beyond their years. They are using their childhood experience, shaped by the climate crisis, the cost of living crisis, the war in Ukraine, the pandemic and the economic recession, to think productively.